So first off, I’ve been talking alot in the past few months about this business that I’m starting with a few colleagues from State. Well that is now a reality, and as of last week our website is live, and we are open for business. I was going to do a Sound Session about it with Andrew as a guest, but it didn’t work out, so I’ll just write about it. I was in East Lansing this weekend to go over some marketing stuff, and set up an ad campaign in Google, which is alot harder than it seems.

So I guess some details would be nice huh? Well first and foremost, the name that we decided on for the company was Tridea. At first the concept of the name was for three guys with one idea, that idea being design. But when playing around with that name and thinking through what we want to be about (identity), that concept changed to running to company with three core values: creativity, simplicity, and communication. That is how we plan on operating our business, from the work we do, to handling clients, etc.

The logo process might have been the hardest thing to do. It took us a very long time, but we came to a solution. Tyler was the man behind the concept, and damn it’s good. The minute he showed it to me, I knew that we had found our mark. It was a good feeling.

We’ve gotten some good feedback on our site and design, and we couldn’t be more excited that the hard work that we’ve put in since August 1st has finally paid off, and we can show it now. I’m expecting a big year for us, and I’ve set some goals for the company that I am confident that we can accomplish.

So each of us have our roles. I’m the CEO, which sounds weird, so I’ll be running the company overall and keeping everyone motivated. Andrew (CFO) will handle all of the finances, and Tyler (CIO) being the one handling information flow throughout the company. We are each very fit for our roles. I think this will be a huge learning experience for us all, and I am looking forward to working with them from here on out.

We have been running a blog for some time too, which we will continue to do. The writing on that site is aimed directly at people that are interested in what we do. So we try to make sure that the writing and terminology isn’t over the head of that might read it.

So those are the details! I think not blogging for the past week here has just been justified, and it was for good reason. So there you go, I think I covered everything that I wanted to, and if there’s anything I didn’t mention that you want to know, just ask. And if you know anyone that might be interested in the services of Tridea, send them our way!

Peace

These are questions that go through my head every single day. As you know, I am in the process of starting my own business with a team of guys I went to school with. Things are going great, but sometimes that isn’t enough for me. All of those questions I try to address every single day. I don’t expect to find answers to them all, but I keep them in mind throughout my whole work day. It keeps me sharp.

So this whole business thing started because eventually, I want to work on my own terms. I want my own schedule and flexibility that the corporate world will never give me. So I set out on a quest with two others to get to where I want to be. Upon this quest, I assumed a role, that I think I am very cut out for. That being the leader of the pack. But why me?

Because I wanted to. Over the past year I’ve been envisioning exactly how I want to run a company. All of the things that pissed me off about different jobs, just help shape the way I decide to run things. They make my vision that much more clearn. Sometimes it’s the bad experiences you have early on that pre-determine the good experiences to come in the future. Write that down!

A person with little skill and motivation can be useful, but a person with skill and no motivation is worthless.

Another thing I said to myself, and team, is that motivation is huge, and is a very big deal to me. So not only are the guys I’m working with motivated, but they allow me to motivate them even more, which is what the leader of the pack is supposed to do. I love it. I like knowing that it is my duty to keep the team motivated and inspired. I thrive on it. If it takes me learning something new just to be able to motivate, then that’s just what I have to do. I love being a motivator. I’ve been waiting for the chance to be a leader, and now it’s putty in my hands, I just have to shape it.

As of yesterday, August 1st, 2006 means alot more to me now. Yesterday I was presented an idea for our company logo, and it was hit right on the damn head. I couldn’t stop thinking about it. I loved it, and knew, not only that we had a groundbreaking milestone since we began this whole thing, but also that our company is going to do something big. I don’t know what that big thing is yet, but this is a strong feeling that I have gotten in the past few days, and it’s awesome and scary at the same time.

So what does August 1st, 2006 mean then? Well my friends, that was our very first meeting. We had no name in mind, no plan, but an agreement that we were going to do this. To me, August 1st is when it started. And to look back from now, until then (3 months), it’s sweet to see how much we’ve gotten done.

You’re probably wondering about our name, and what this logo looks like. Just hold tight. We should be done refining this logo very shortly, hopefully no more than a week. Then I will give you the whole low down on our name, logo, blog that’s live and running, and everything. So, we’re still not quite there yet, as in established, but getting a logo down might be one of the hardest parts, and we are just about done with that. And now we can rock and roll.

So just stay tuned to all business annoucements, because they will be very soon, and I’ll also give you a few insights I had about things. Something big is coming, and I can seriously feel! You have to think big to be big. Write that down too.

peace